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It all began with a simple message of LOVE. Chrissie Lam, founder of the Love is Project, left her corporate fashion job in NYC and moved to Kenya to discover the innovative artisan work there. She wanted to help create jobs for women using my background & network in design & marketing. Immediately, she was inspired by the incredible beadwork of the Masai tribe, and together, they created the original red LOVE bracelet. Soon after, she took the first bracelet around the world with her and asked strangers what love meant to them. 50 countries later, she has captured hundreds of amazing Love stories. It started with one tribe and one country, and today, Love Is Project works with over 2,000 female artisans in 10 countries. Each handmade bracelet is inspired by the culture and the craftsmanship of each place. Their wages support their families, pay for school fees and allow them to invest in additional income generating projects. Love is Empowerment. Love is passion for what you do. Spread the LOVE with Love Is Project and be a part of the Greatest Love Story Ever Told.